I've loved Cheerios, the brand, ever since they made the decision to stick by a tv ad featuring a bi-racial family in 2013. Today, they are winning hearts again with a Bring Back the Bees campaign.
Cheerios has teamed up with Veseys to donate 100 million wildlife seeds. And all you have to do is sign up here. The idea is to get people to plant nectar and pollen-rich wildflowers as food sources for bees across America.
So, why does this matter? Simply put, humans need bees to continue pollinating plants that provide food for us, and the animals we eat.
If you are
unlike me, and need hard data to corroborate these claims, please see: